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8 in 10 consumers own between one and 10
promotional products, 6 in 10 keep them for up to
two years.
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Most promotional produts are kept at home (54%)
or on the person (24%).
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When it comes to frequency of use,
Calendars / Planners (85%), Computer Products
(85%) and Electronic Devices & Accessories (82%)
take the top 3 spots.
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Sporting Goods/Leisure Products / Travel
Accessories (24%), Housewares/Tools (21%) and
Wearables (23%) are more often kept because of
their perceived attractiveness.
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The top categories of promotional products are
kept because they are used as references,
Buttons / Badges / Ribbons / Stickers / Magnets (33%),
Electronic Devices & Accessories (29%) and
Computer Products (23%).
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The main reason for keeping a promotional
product is usefulness. Ranking highest in usefulness
are Computer Products (100%), Health & Safety
Items (100%), and Writing Instruments (91%).